Online marketing has been a widely used tool of engaging customers and making fans out of them and 14th Street Pizza Co. has been a pioneer in riding this wave of social media in Pakistan since its inception. Its long term goals revolve around the extensive social media strategy that has to be in effect at all times and for times to come. The daily competitions, the engaging interactions and the high stakes giveaways are all proofs of the ways in which the company seeks to delight its customers and ensure that it stays the top of the mind brand when one thinks of ordering a pizza.

Add to this the interactive and captivating videos that the brand has uploaded on its Facebook page. The videos have been designed keeping in mind the brand's positioning amid its target audience and serve the purpose of getting the message across in the most interactive way possible.